Mass Persuasion Method Read online

  MASS PERSUASION METHOD

  Activate the 8 psychological switches that make people open their hearts, minds and wallets for you (without knowing why they are doing it)

  BUSHRA AZHAR

  Founder of The Persuasion Revolution

  “Where Tiny Businesses Make Big Bucks Using the Psychology of Persuasion” www.ThePersuasionRevolution.com

  Mass Persuasion Method. © 2017 Bushra Azhar

  All rights reserved. No part of this book may be reproduced in any form or by any means—electronic, mechanical, photocopying, scanning or otherwise— without written permission from the author, except by a reviewer who may quote brief passages in a review.

  Translation: You Copy, Steal or Swipe...I Go Gangster on You!

  For information on licensing or bulk sale discounts, please contact Bushra Azhar’s team at [email protected]

  ISBN: 978-1-946978-10-3

  To Aun & Ayzah. The relentless master persuaders of our household

  To Nado. I carry your heart with me, I carry you in my heart

  TABLE OF CONTENTS

  Preface

  How To Use This Book

  Introduction

  Segment 1: Harness The Power Of Persuasion

  Chapter 1 Why Persuade?

  Chapter 2 The 8 Persuasion Switches

  Segment 2: Mass Persuasion Method In Action

  Chapter 3 Persuade The Masses Over Video

  Chapter 4 Persuade The Masses Via Social Media

  Chapter 5 Persuade The Masses Through Email

  Segment 3: Your Super Persuasive No-Defying, Cash-Pumping Offer

  Chapter 6 Understanding The “No”

  Chapter 7 What An Offer Is Not (And What It Actually Is)

  Chapter 8 Tasty, Tempting, Tantalizing Offers

  Chapter 9 Taking Your Buyer’s Temperature

  Segment 4: Persuasion Quickies

  Chapter 10 Quickie Persuasion Boosters

  What’s Next

  About Bushra Azhar

  PREFACE

  Before we start, I ask that you brave a series of unfortunate disclaimers:

  If you consider undergarments to be “unmentionables” or you are fundamentally opposed to using the F-word as a conversation enhancer, stop reading right now.

  If references to bodily fluids offend you, this book is decidedly not for you. I happen to pride myself on using bodily fluids as nouns, pronouns, verbs, adverbs and adjectives.

  If you made it past those first three disclaimers a-okay, then I’m obligated to issue another warning:

  This is no ordinary book.

  I know, I know… Everyone and their dad say that about their books… Even if their books are worth less than the paper they’re printed on and have little use outside of recycling said paper to wipe one’s bum.

  Here’s why I am confident you will prevent this copy of Mass Persuasion Method from suffering such a fate:

  By the time your eyes read the final sentence on the last page of this book, you will have acquired the super-power of persuasion that allows you to…

  • Get your spouse to do the dishes with a smile (a tall order I know)

  • Inspire your customers to practically fight over each other to hand you their money and get ahold of whatever you’re selling

  • Influence experts, authorities and relevant leaders in your field to send more opportunities your way than you could have ever accessed on your own

  • Possibly attract a stalker or two because you have made yourself SO irresistible to regular folks who haven’t made the hooray-worthy life choice of buying this book

  This, I can guarantee — you will have such a grasp of ethical, works-in-all-contexts persuasion that you can convince me to drop my Nutella-covered croissant and pick up a plain kale salad.

  On your way to mastering the art and understanding the science of persuasion, you will come face-to-page with trolls, flustered chickens and red-hot mama’s and papa’s.

  And you’ll realize it was well worth the adventure — because your mastery and understanding of persuasion will manifest in an almost supernatural ability to inspire incredible loyalty and forge lifelong bonds and honest connections with your tribe of online followers and fans.

  The ultimate result?

  You’ll understand how to hook, pull, draw, magnetize and altogether mesmerize your customers and potential customers into buying from you, above everyone else in your industry…and more than once!

  Mass Persuasion Method is the secret code that – once unlocked – motivates people to:

  • Open their wallets and drops their email addresses and send you love notes…Even if you don’t have foxy glamour shots of yourself smiling coyly at them with a “Come Hither” look.

  • Tell their friends, family, doctor, neighbors, in-law’s… everyone about you!

  • …And when they are done with that? They will whisper your website address to their pets (because that is how much they love you).

  HOW TO USE THIS BOOK

  Most of the time, assuming ANY thing about someone is a mistake.

  Lo and behold, this is not one of those times.

  Because now that you’re reading this book, I can assume that at least one thing about you is true:

  The phrases “If only I had more time…”, “I just can’t…No time” or a more Garfield-y “So much to do, so little time!” have become your go-to descriptions of your life, your schedule and how little time there is to get it all done.

  As for that oh-so desirable miracle called “free time,” you can either occupy said time eating/sleeping/pooping or you can attend a 90-minute webinar that gives you the magic formula to make you 20 years younger, 10 points smarter and possibly restore your virginity.

  But how’s a body ever supposed to do both?

  “I just can’t…No time!”

  I get it…I really do.

  There are more days than I’d like to admit where I’ve held my pee for HOURS just so I can reply to the next email…and the next one, and the next one…

  Don’t pretend to be shocked. You’ve done the same, I bet. Because hey, you’re a super busy entrepreneur!

  Your to-do list stretches from here to the next continent… and back.

  Who wants to read a 1,000-page monstrosity that makes you want to scream after it meanders along for 400 pages and takes ‘til around page 867 to get to the damn point?

  That’s why this little book is written with you in mind — or more specifically, that unspoken “Do Not Waste My Time Or I Will Cut You” policy most of us wish we could implement.

  That’s why I kept this book as short as I could. The content is laid out so it’s all easy to read and easy to implement. It shouldn’t take you more than a few hours (if that) to get through it.

  You’ll also find throughout these pages real-life success stories of entrepreneurs and business owners like you who are tickled hot-pink by the results they are seeing because they implemented Mass Persuasion Method.

  All praise in these The Proof Is In The Persuasion mini sections comes to you completely uncensored of course!

  THE PROOF IS IN THE PERSUASION:

  To introduce you to every persuasion strategy, tactic, tip and twerk (really, Bushra?) that work to transform your business into a persuasion powerhouse too, Mass Persuasion Method is divided into 4 Segments:

  Segment 1: Harness the Power Of Persuasion

  Right from the get-go, discover the missing piece you need to become the next phenomenal online Success Story worth sharing a few thousand times on social media…

  You know, the kind of success that makes everyone around you feel like shit!

  Just joking…don’t do that. Be nice.

  T
he ability to persuade on demand, on command is the single most important factor for selling your products or services online.

  Knowing the Why and mastering the How of effective, sleaze-free persuasion can transform your business from one that’s limping along or producing negative Return-On-Investment (not good)…

  …to one that rockets past the hapless competition to the top of your industry, with jingling bells dangling happily from the tail!

  Side Note: Do rockets have tails?

  Segment 2: Mass Persuasion Method In Action

  Yours truly will show you how to mesmerize the masses without removing a single item of clothing!

  It’s time to combine your newly developed persuasion proficiency with the limitless reach of the internet to gain loyal (and rabid) fans who love you and drool over whatever you put out there that has a Buy Now button.

  Because nobody wants theory, you’ll get practical, straight-from-my-six-figure-launches secrets for creating memorable videos (and have fun doing it).

  Then you’ll follow a proven, generic advice-free path to become a (non-annoying) social media star on Facebook — so that every post gets liked, commented and shared by the masses.

  And finally on to home base (gutter much?) where you’ll craft emails that are SO good, people actually read the entire message AND look forward to seeing your name in their inbox! No small miracle right there.

  Segment 3: Your Super-Persuasive No-Defying, Cash-Pumping Offer

  Business is about selling.

  Things.

  Ideas.

  YOU.

  No, not *that* way, you gutterbrain.

  No sale happens unless money exchanges hands.

  And no money exchanges hands unless there is an offer.

  But before we work our way through the nuts and bolts of your compelling offer, you need to know exactly what makes people utter the most dreaded word in the English language in response to your pitch…

  The DREADED “NO”.

  Knowing what makes people say NO is the first step to getting them to say YES.

  Once you know those reasons better than your own customers do – thanks to Mass Persuasion Method – we can design an offer for your product or service that gets an easy YES!

  In Segment 3, you will find a step by step breakdown of all the elements that go into your offer — plus a look at the different types of offers to create.

  That way, you will always be sure your customers are happy, satisfied and ready to recommend you to their stylist, their dog trainer and their dog trainer’s grandmother.

  Segment 4: Persuasion Quickies

  Consider this Segment a How-to-Persuade-in-Real-Life bonus! Because most books in the online business genre give you a whole lot of “what” with only few measly hints as to the “how,” I believe you deserve better.

  There’s no worse feeling than purchasing “advice”, only to feel more confused than you did before you bought the damn thing!

  This Segment equips you with do-this-then-that tactics that will feel like a swift kick in the behind to take your newfound persuasive powers out into the world (and straight into your business).

  To that end, you’ll see how to infuse the most YES-inducing elements of persuasion in a pitch to your potential customers when you’re on a live call or when you speak to them face to face.

  No sleaze here — just a clean, clear and credible connection with your buyers so they come to know, love and trust you in minutes (not months or years).

  You’ll also find Quickie Persuasion Boosters that you MUST include in your copywriting so that your words jump off the page and grab your readers by the throat (not to strangle them but pull them in oh-so lovingly).

  Once you Quickie Boost your copy, your audience of potential customers won’t be able to stop reading your website, your sales page, your webinar landing page, your promotional emails and all the rest.

  Nutella-Covered Nuggets O’ Wisdom

  A list of “Nutella-Covered Nuggets O’ Wisdom” follows each and every Chapter — a speedy recap of the key points, highlights and unforgettables.

  Consider these sweet, ambrosial treats a quick overview of the chapter you just read (and a brain-gasm because Nutella will be stuck in your head, minus the calories).

  Thanks to these Nuggets, once you check this book off your reading list you can come back to scan again and again to be reminded where it all began — the fundamentals of effective, non-icky persuasion that work wherever and whenever you apply them.

  They may also work if you are craving something sweet — probably not, but no harm in trying, right?

  I recommend that you read Mass Persuasion Method all the way through the first time, then hone in on the chapters most relevant for the next stage of your business’ growth.

  Whatever happens, don’t feel like you need to start implementing ALL of these ideas the minute you discover them.

  So read cover to cover.

  Understand the strategy.

  Absorb the tactics.

  See which ones most align with your brand and personality.

  Then get ready to implement.

  And get ready to be blown away because…

  Persuasion works like bloody magic.

  You’ll knock your customers’ socks off.

  They’ll fall truly, madly, deeply in love with you, your ideas and everything you sell them.

  You’ll have them turning cartwheels, dancing in the streets and erecting monuments in your honor.

  And you’re going to love every minute of this madness.

  Welcome to Mass Persuasion Method.

  INTRODUCTION

  Most nonfiction books begin with a drier-as-my-cuticles explanation of everything that follows the Introduction chapter.

  Although many a sand dune can be found on my hands, you can probably tell already that my book isn’t like most.

  So, no unnecessary previews here. Instead, I want to share with you my re-definition of persuasion and why I maintain the stance that persuasion is not icky, manipulative or used Car salesman-esque like most people assume it is.

  Persuasion isn’t something one person does to the other. It is what one person does to herself as an internal response to the stimulus she is exposed to.

  Her personal ticks that respond favorably to the stimulus — these are what cause her to be persuaded…

  …not some sleazy dark magic but she HERSELF!

  So when you know what makes her tick…

  And when you know what’s going on in her brain as she reads your copy, your emails, your sales page…

  And when you know how to get into her heart, mind and yes her wallet (10 points for those of you who thought I was going to say pants!)…

  You will get her to buy from you even if your site looks like an overzealous 2 year old attacked it with a bunch of broken crayons and a free WordPress template.

  You will get her to surrender her credit card even if you don’t look like you just strolled out of a Victoria’s Secret photo shoot.

  And you will get her to pay attention to you and hang on every last word you say even if she’s never heard of you before.

  How do I know this? Because all of the above is true about me.

  I had a website that looked like something the cat threw up.

  I certainly don’t look like a Victoria’s Secret model, and when I was first starting out, no one in my target market had ever heard of me.

  I’m sharing all of this for just one reason:

  I want you to know in your heart and in your bones that if I can do it, so can you.

  Shout that from the rooftops!

  Hire one of those sky-writing biplanes!

  Engrave it on your forehead!

  Tattoo it to your butt!

  I did all of this without special friends in high places, without an audience already in place to launch products to and without a ton of play money to throw at my business.

  I did this without being part of 5
different masterminds, attending 8 different networking events or hiring 3 high level mindset coaches.

  This all means that you too can achieve unbelievable success in your online business without any of the things you “have to have” (according to the experts).

  No pretty website.

  No mastermind groups.

  No coach.

  No connections.

  You don’t even have to live on the same side of the world as your customers do.

  Or speak the same language they do (non-native English speaker here, selling to native speakers).

  I was (and still am) living in a time zone that is disruptively different than just about 95% of my customers.

  And still I manage to draw in more and more people to buy my online programs.

  My tribe keeps expanding.

  My list keeps growing.

  My impact keeps spreading.

  My income keeps escalating.

  And my head keeps spinning with all the crazy, wonderful, fantastic things I get to experience.

  All in under two years.

  And all because I knew how to work with the beautiful, magical, amazing, gorgeous, powerful thing called persuasion.

  And now you can, too.

  Ready to persuade?

  SEGMENT 1

  HARNESS THE POWER OF PERSUASION

  CHAPTER 1

  WHY PERSUADE?

  Persuasion is everywhere.

  No matter where you look and no matter who you’re dealing with, you’re either trying to persuade someone or someone is trying to persuade you.

  Think about this for a moment:

  In every conversation, interaction or connection, you are either the “persuade-e” or the “persuade-r.”